From the beginning the -V- was different, born for the win. We believed in being anauthentic snowboard brand, owned and operated by riders for riders. We’re totally self-funded and free from outside investment, riding in our own league and defending the essence of snowboarding without the bullshit.
The lightning in the -V- logo sparked it all… and now, a decade later, we’re launching our 10th range. Our journey hasn’t always been easy. Our blood, sweat and tears have quite literally gone into our boards.
It’s been a real labour of love. Thankfully we have also had moments of joy and laughter with plenty of high-fives too. Sure, we made mistakes, but we’ve learned, updated and innovated along the way.
Our passion for snowboarding is now stronger than ever. Authenticity is something we take a huge amount of pride in and that’s demonstrated through both our products and philosophies.