From the beginning the -V- was different, born for the win. We believed in being anauthentic snowboard brand, owned and operated by riders for riders. We’re totally self-funded and free from outside investment, riding in our own league and defending the essence of snowboarding without the bullshit.
The lightning in the -V- logo sparked it all… and now, a decade later, we’re launching our 10th range. Our journey hasn’t always been easy. Our blood, sweat and tears have quite literally gone into our boards.
It’s been a real labour of love. Thankfully we have also had moments of joy and laughter with plenty of high-fives too. Sure, we made mistakes, but we’ve learned, updated and innovated along the way.
Our passion for snowboarding is now stronger than ever. Authenticity is something we take a huge amount of pride in and that’s demonstrated through both our products and philosophies.
Working double shifts if that’s what it takes, to be in the mountains. From early mornings to late nights, we’ll do anything to ride as much as possible. Our crew truly have our mantra at heart –
«I’ve got your back, you’ve got mine. I ride for you, you ride for me.» Proud members of our tribe stand for friendship, loyalty and of course, family.
RIDING IS MY RELIGION
Riding for us is not a choice, it’s our religion. The mountain is our place of worship. Those young shredders from our early years are now older but their passion for snowboarding like ours remains unchanged.
That’s what ‘Riding is my Religion’ means to us. It’s an act of unconditional faith. It’s a true sense of freedom that we share our love of the mountains, nature and all the creatures living on this rock we ride on. We truly love mother nature and we’re grateful for her blessings.
OUR 10TH RANGE FOR 2021
We are releasing each model in our snowboard range in 2 different cambers. You read that right. The same model board, the same build, but each board is available with 2 cambers and 2 personalities.
The choice is yours. Our snowboards are built to help you score epic days on the mountain. From beginner to expert, we strongly believe that every rider should have their own go-to board, a favorite shred stick to enjoy snowboarding to the max.